Guide

Selling a franchise: two audiences, one set of documents.

When you sell a franchised business in New Zealand, a buyer is only half the conversation. The franchisor usually has to approve the incoming franchisee, and it will want to see the buyer's application as well as the state of your business. The buyer, meanwhile, wants to see your trading figures and your obligations under the franchise agreement.

This guide covers the documents usually involved and how to give each party what it needs and nothing more.

What a franchise buyer usually asks for

  • The franchise agreement, any variations, and the operations manual or the parts of it the franchisor allows a buyer to read.
  • The remaining term, renewal rights and any transfer conditions in the agreement.
  • Trading figures for the outlet, often in the franchisor's reporting format, and financial statements.
  • Royalty and marketing fund statements, showing what has been paid.
  • The premises lease, which may be held by the franchisor or by you.
  • An equipment list and fit-out details, and any refurbishment the franchisor requires on transfer.
  • Employment agreements and rosters, if staff are expected to stay.

What the franchisor usually asks for

  • The incoming buyer's application, financial position and experience.
  • The agreed sale terms, so it can check them against the franchise agreement.
  • Confirmation that fees and reporting are up to date.

The Franchise Association of New Zealand publishes material for franchisees and franchisors. Your franchise agreement and your adviser decide the actual steps.

Keeping two audiences apart

The buyer should not see the franchisor's commentary on them, and the franchisor may not need to see every question the buyer raises. Franchisors also often restrict who may read the operations manual. A single shared folder makes this hard to manage.

  1. Create a room in ShareAndGo for the sale, with folders for the agreement, trading, premises, equipment and people.
  2. Make a buyer group that sees the trading, premises and equipment folders, and only the parts of the agreement the franchisor has cleared.
  3. Make a franchisor group that sees the buyer's application folder and the sale terms.
  4. Set the operations manual excerpt to view-only. Pages are rendered on our side and watermarked with the reader's name, email and the date, and the original never reaches the reader's browser.
  5. Ask every visitor to accept your NDA before entry. ShareAndGo records who accepted and when.

Each group sees only the folders you allow, and a folder a group cannot see does not appear for its members.

Keeping the sale moving

Franchise sales often stall while three parties wait on each other. A document request list keeps it visible: load the buyer's and the franchisor's requests as items, assign each to you, your accountant or the franchisor's transfer contact, and track them through to provided.

Questions can be asked and answered inside the room, with categories and priorities, so the answer the franchisor gives about refurbishment requirements is there for the buyer to read rather than lost in a forwarded email.

When the buyer's application is approved and the sale settles, export the room as a ZIP that keeps its folders, with an index of every document as PDF and CSV, and revoke access. If the sale falls over, revoke the buyer's invitation and the room closes for them, while your folders are ready for the next buyer.

Frequently asked questions

Can the franchisor run the room instead of me?
Yes. Some franchisors run the transfer process themselves. Whoever owns the room sets the groups and permissions.
Can a buyer see how long the franchisor spent reviewing their application?
No. Insights are for the room's owners and team. On Professional and Business plans owners see how long each reader spent on each document.
Does the buyer need an account?
No. Buyers and franchisor staff confirm their email with a six-digit code. Password links are an option.